LEESBURG, Fla –  Buildtelligence Web Solutions, LLC President Ken Knorr recently announced that Buildtelligence was changing its name to That Company and expanding its services beyond Internet Marketing to encompass traditional print, radio and television marketing and advertising agency services.

By combining traditional and Internet marketing, That Company is offering a one-stop Mixed Media Marketing experience for its clients by providing services, such as public relations; social media; Web 2.0; consumer services marketing; governmental relations, Internet marketing and traditional radio, TV and print advertising.  

Having developed solely as an Internet marketing company over the last three years offering search engine optimization and pay per click advertising services, Ken Knorr said whether it’s THAT television commercial, THAT radio advertisement, THAT full-page color magazine or THAT newspaper ad, That Company can now bring more accountability to traditional advertising and marketing by tracking the effectiveness of an advertising campaign. That Company is a  Mixed Media Marketing company, which is a growing trend in the industry, offering a one-stop shop for all its client’s advertising and marketing needs.

“We found that a number of our customers have a need for traditional advertising agency services. There’s an opportunity to bring accountability to that side of the advertising industry,” said  Knorr. “In these economic times, companies need to spend their advertising dollars wisely.”

“The days when you could only track the effectiveness of an advertising campaign using coupons are over,” Knorr said.  Using proprietary call tracking and analytic software, That Company can tell its clients whether an ad campaign is effectively reaching its target audience through, not only the Internet, but traditional advertising and marketing campaigns, as well.

Knorr said “The father of modern advertising John Wannamaker once said, ‘I know half the money I spend on advertising is wasted, but I can never find out which half.’”

“We’re helping our clients to discover which half of their advertising is working for them and cut out the half that’s not,” Knorr added

That Company recently moved its headquarters from Mount Dora, FL to Leesburg, FL. That Company headquarters moved into a building next to the Leesburg International Airport at 8500 U.S. Highway 441. The city approved the company’s lease in December.

About Buildtelligence – Buildtelligence Web Solutions, LLC is the parent company of That Company. Despite the downturn in the economy, Buildtelligence has moved forward with its expansion plans. Since 2007, Buildtelligence has recruited a team of highly skilled experts with analytical minds from the information technology, advertising and media industries to form That Company.